{"id":6177,"date":"2024-11-22T23:18:29","date_gmt":"2024-11-22T23:18:29","guid":{"rendered":"https:\/\/new.gundf.de\/?page_id=6177"},"modified":"2025-01-24T14:47:12","modified_gmt":"2025-01-24T14:47:12","slug":"employer-branding","status":"publish","type":"page","link":"https:\/\/new.gundf.de\/en\/focus\/employer-branding\/","title":{"rendered":"EMPLOYER BRANDING"},"content":{"rendered":"<section class=\"l-section wpb_row height_huge full_height valign_center color_secondary with_img\"><div class=\"l-section-img\" role=\"img\" data-img-width=\"1840\" data-img-height=\"1334\" style=\"background-image: url(https:\/\/new.gundf.de\/wp-content\/uploads\/2025\/01\/Shooting_B.jpg);\"><\/div><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-hwrapper valign_middle align_none\" style=\"--hwrapper-gap:3rem\"><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h1 style=\"text-align: center;\"><strong>Employer Branding:<\/strong><\/h1>\n<h2 style=\"text-align: center;\"><strong>The Power of a Strong Employer Brand<\/strong><\/h2>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column us_custom_1376ec8c\"><div class=\"wpb_wrapper\"><p style=\"text-align: center;\">In today\u2019s work environment, it\u2019s more important than ever to stand out as an attractive and distinctive employer. Employer branding allows companies to present themselves positively and authentically, attracting and retaining top talent. With a strong employer brand, you can not only attract new employees but also enhance the engagement and satisfaction of your existing workforce. Our comprehensive approach to employer branding helps you develop a strong and sustainable employer brand that reflects your corporate culture and positions you as a preferred employer for the long term.<\/p>\n<p style=\"text-align: center;\"><strong>\u00a0<\/strong><\/p>\n<\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"w-video align_none ratio_16x9 with_overlay\" style=\"background-image:url(https:\/\/new.gundf.de\/wp-content\/uploads\/2025\/01\/Screenshot-2025-01-21-134900.png);\" onclick=\"return {&quot;player_html&quot;:&quot;&lt;video  preload=\\&quot;none\\&quot; playsinline controls&gt;&lt;source type=\\&quot;video\\\/mp4\\&quot; src=\\&quot;https:\\\/\\\/new.gundf.de\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Video_kurz_Ansicht_komprimiert.mp4\\&quot; \\\/&gt;&lt;\\\/video&gt;&quot;}\"><div class=\"w-video-h\"><video  preload=\"none\" playsinline controls><source type=\"video\/mp4\" src=\"https:\/\/new.gundf.de\/wp-content\/uploads\/2025\/01\/Video_kurz_Ansicht_komprimiert.mp4\" \/><\/video><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#ffffff\"><\/div><\/div><div class=\"w-separator size_large\"><\/div><div class=\"g-cols wpb_row via_grid cols_2 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default\" style=\"--gap:6vh;\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-users\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Laying the Foundations<\/h3><div class=\"w-iconbox-text\"><p><strong>Your Employer Value Proposition (EVP)<\/strong><\/p>\n<p>The Employer Value Proposition (EVP) forms the foundation of any successful employer branding strategy. It describes the unique value you offer your employees\u2014ranging from career opportunities to working conditions, benefits, and company culture. In our workshops, we work closely with your team to analyze the strengths and weaknesses of your current employer brand. Together, we identify the key values that shape your corporate culture and formulate a clear EVP that defines your employer brand and sets you apart from others.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-comments\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Surveys and Analysis<\/h3><div class=\"w-iconbox-text\"><p><strong>Creating Transparency and Discovering Potential<\/strong><\/p>\n<p>To develop an authentic employer brand, it\u2019s essential to understand the needs and expectations of your employees. Through employee surveys and internal analyses, we gain valuable insights into the satisfaction and motivation of your workforce. This information is critical in identifying weaknesses and making improvements that strengthen the work environment and corporate culture. Internal communication plays a central role in actively involving employees in the process and fostering engagement with the new employer brand.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-bullseye\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Targeted Communication<\/h3><div class=\"w-iconbox-text\"><p><strong>Implementing Your Employer Branding Strategy<\/strong><\/p>\n<p>A clear and targeted communication strategy is key to successfully conveying your employer branding messages both internally and externally. Internally, we focus on fostering a positive company culture, strengthening employee retention, and increasing workforce satisfaction. Externally, we help you present your employer brand on social media channels and other platforms that appeal to potential candidates. With targeted social media recruiting measures, we ensure that you are perceived as an attractive employer and can reach top talent.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-iconbox iconpos_left style_default color_primary align_none\"><div class=\"w-iconbox-icon\" style=\"font-size:3rem;\"><i class=\"fas fa-tv\"><\/i><\/div><div class=\"w-iconbox-meta\"><h3 class=\"w-iconbox-title\">Implementation and Support<\/h3><div class=\"w-iconbox-text\"><p><strong>Bringing the Strategy to Life<\/strong><\/p>\n<p>The implementation of an employer branding strategy requires continuous support and optimization. From shaping the candidate journey to streamlining the onboarding process, we guide you on the path to an optimal employer brand. By developing and implementing effective recruitment marketing strategies, we create a strong employer brand that not only attracts new talent but also enhances the satisfaction and engagement of your current employees.<\/p>\n<p>With a holistic employer branding strategy, we support you in successfully positioning your employer brand and sustainably increasing your attractiveness as an employer.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-grid type_carousel layout_portfolio_2 cols_2 ratio_3x2\" id=\"us_grid_1\" style=\"--gap:1vw;\"><style>@media (min-width:1024px){#us_grid_1 .w-post-elm.post_title{font-size:max( 1rem,1.5vw )!important}}#us_grid_1 .w-grid-item-h:before{padding-bottom:66.6667%}.layout_portfolio_2 .w-grid-item-h:before{padding-bottom:100%}.layout_portfolio_2 .w-grid-item-h{background:#333}.layout_portfolio_2 .usg_post_image_1{transition-duration:0.35s;transform-origin:50% 50%;transform:scale(1) translate(0%,0%)}.layout_portfolio_2 .w-grid-item-h:hover .usg_post_image_1{transform:scale(1.1) translate(0%,0%);opacity:0.1}.layout_portfolio_2 .usg_post_image_1{position:absolute!important;top:0!important;right:0!important;bottom:0!important;left:0!important}.layout_portfolio_2 .usg_vwrapper_1{position:absolute!important;right:0!important;bottom:0!important;left:0!important;background:linear-gradient(transparent,rgba(30,30,30,0.8))!important;padding:4rem 2rem 1.5rem 2rem!important}.layout_portfolio_2 .usg_post_title_1{color:#fff!important;font-size:1.2rem!important}.layout_portfolio_2 .usg_post_taxonomy_1{color:#fff!important;font-size:0.9rem!important}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle navpos_outside owl-responsive-2000 center_item with_dots\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-6111 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-employer-branding-en\" data-id=\"6111\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"color:#ffffff;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/new.gundf.de\/en\/cases\/lorenz-hoffmann\/\" class=\"w-grid-item-anchor\" aria-label=\"Lorenz Hoffmann\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Arbeitgebermarke_Lorenz-Hoffmann_Projekte-1024x640.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Arbeitgebermarke_Lorenz-Hoffmann_Projekte-1024x640.jpg 1024w, https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Arbeitgebermarke_Lorenz-Hoffmann_Projekte-300x188.jpg 300w, https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Arbeitgebermarke_Lorenz-Hoffmann_Projekte.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Lorenz Hoffmann<\/h2><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><a class=\"term-18 term-employer-branding-en\" href=\"https:\/\/new.gundf.de\/en\/cases_category\/employer-branding-en\/\">Employer Branding<\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-6114 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-employer-branding-en\" data-id=\"6114\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"color:#ffffff;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/new.gundf.de\/en\/cases\/stego-elektrotechnik\/\" class=\"w-grid-item-anchor\" aria-label=\"STEGO Elektrotechnik\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Personalmarketing_Stego-Elektrotechnik_Projekte-1024x640.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Personalmarketing_Stego-Elektrotechnik_Projekte-1024x640.jpg 1024w, https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Personalmarketing_Stego-Elektrotechnik_Projekte-300x188.jpg 300w, https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Personalmarketing_Stego-Elektrotechnik_Projekte.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">STEGO Elektrotechnik<\/h2><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><a class=\"term-18 term-employer-branding-en\" href=\"https:\/\/new.gundf.de\/en\/cases_category\/employer-branding-en\/\">Employer Branding<\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-6127 us_portfolio type-us_portfolio status-publish has-post-thumbnail hentry us_portfolio_category-employer-branding-en\" data-id=\"6127\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"color:#ffffff;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/new.gundf.de\/en\/cases\/binder-apparate-und-behalterbau\/\" class=\"w-grid-item-anchor\" aria-label=\"Binder Apparate- und Beh\u00e4lterbau\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-post-elm post_image usg_post_image_1 stretched\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Employer-Branding_Binder_Projekte-1024x640.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" srcset=\"https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Employer-Branding_Binder_Projekte-1024x640.jpg 1024w, https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Employer-Branding_Binder_Projekte-300x188.jpg 300w, https:\/\/new.gundf.de\/wp-content\/uploads\/2024\/11\/Employer-Branding_Binder_Projekte.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/div><div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h2 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Binder Apparate- und Beh\u00e4lterbau<\/h2><div class=\"w-post-elm post_taxonomy usg_post_taxonomy_1 has_text_color style_simple color_link_inherit\"><a class=\"term-18 term-employer-branding-en\" href=\"https:\/\/new.gundf.de\/en\/cases_category\/employer-branding-en\/\">Employer Branding<\/a><\/div><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"g-preloader type_5\">\r\n\t\t<div><\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return {&quot;action&quot;:&quot;us_ajax_grid&quot;,&quot;infinite_scroll&quot;:0,&quot;max_num_pages&quot;:1,&quot;pagination&quot;:&quot;none&quot;,&quot;template_vars&quot;:{&quot;columns&quot;:&quot;&quot;,&quot;exclude_items&quot;:&quot;none&quot;,&quot;img_size&quot;:&quot;default&quot;,&quot;ignore_items_size&quot;:0,&quot;items_layout&quot;:&quot;portfolio_2&quot;,&quot;items_offset&quot;:&quot;0px&quot;,&quot;load_animation&quot;:&quot;none&quot;,&quot;overriding_link&quot;:&quot;%7B%22type%22%3A%22post%22%7D&quot;,&quot;post_id&quot;:0,&quot;query_args&quot;:{&quot;post_type&quot;:[&quot;us_portfolio&quot;],&quot;tax_query&quot;:[{&quot;taxonomy&quot;:&quot;us_portfolio_category&quot;,&quot;field&quot;:&quot;slug&quot;,&quot;terms&quot;:[&quot;employer-branding-en&quot;]}],&quot;post_status&quot;:[&quot;publish&quot;],&quot;posts_per_page&quot;:&quot;5&quot;},&quot;orderby_query_args&quot;:{&quot;orderby&quot;:{&quot;date&quot;:&quot;DESC&quot;}},&quot;type&quot;:&quot;carousel&quot;,&quot;us_grid_post_type&quot;:&quot;us_portfolio&quot;,&quot;us_grid_ajax_index&quot;:1,&quot;us_grid_filter_query_string&quot;:null,&quot;us_grid_index&quot;:1,&quot;page_args&quot;:[],&quot;lang&quot;:&quot;en&quot;},&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Next&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;fluidSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;cubic-bezier(0,1,.8,1)&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0},&quot;601&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;items&quot;:2,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0},&quot;1400&quot;:{&quot;items&quot;:2,&quot;autoplay&quot;:true,&quot;center&quot;:true,&quot;dots&quot;:true,&quot;nav&quot;:false,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"[vc_custom_heading text=\"Binder GmbH Beh\u00e4lter- und Apparatebau \u2013 Employer Branding Strategy\" font_container=\"tag:h1|text_align:center|color:%23FFFFFF\" use_theme_fonts=\"yes\"]The Project: Attractive Positioning as an Employer Through Targeted Employer Branding Die Binder GmbH Beh\u00e4lter- und Apparatebau, a medium-sized company based in Crailsheim, tasked us with developing and implementing an employer branding strategy to position itself as an attractive employer in the competitive market....","protected":false},"author":1,"featured_media":6015,"parent":6165,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6177","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employer Branding \u2013 Build a Strong Employer Brand<\/title>\n<meta name=\"description\" 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